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Minding Your Business

Small Manufacturers Find Bright Spots in Tough Economy

Despite economy, small firms staying nimble, responsive to gain customers, expand businesses

By Ann Meyer

Special to the Chicago Tribune

September 15, 2008

Cari Murray and Doug Kremer have heard it time and again: “Manufacturing is dead in this country. Aren’t you freaking out?”

It’s just the opposite. Murray, who owns sheet-metal fabricator Mellish & Murray, and her husband, Kremer, who co-owns components-maker LaVezzi Precision with cousin Albert LaVezzi, are seeing growing demand for their manufacturing services despite the down economy.

“Our business is thriving,” Murray said. “We’re able to make it happen because we’re nimble, conscientious about labor and have invested a tremendous amount in capital equipment.”

The Chicago area generates two-thirds of the state’s $72 billion in manufacturing output and supports nearly 1 million manufacturing jobs, with more on the way, said Pam McDonough, chief executive and president of the Alliance for Illinois Manufacturing.

While a sluggish economy and high energy prices are conspiring to constrain growth in a number of industries, many of Chicago’s small and midsize family-owned manufacturers are in an expansion mode that’s counterintuitive.

“Trends aren’t tracking what presumptions are,” McDonough said.

The combination of a weak U.S. dollar, sinking labor costs and the steep cost of fuel are tilting the equation in favor of local manufacturers. When quality issues about overseas production are factored in, companies like Mellish & Murray and LaVezzi Precision are well-positioned for growth.

Glendale Heights-based LaVezzi Precision, which is celebrating its 100th anniversary this year, for decades produced components for the motion picture industry. When that industry was threatened by the growth of home videos, the company began moving into the medical-parts market, producing bone screws, dental implants and ventricular-assist devices.

It was a smart move. Sales have been climbing for the past five years, to about $12 million annually, up from $5 million in 2002. The company spent $1.9 million on new equipment in the past year and is on track to spend another $1 million in the year ahead, Kremer said.

Investments paying off

Meantime, Chicago-based Mellish & Murray also has invested more than $1 million in new technology and equipment to boost productivity. It brought in a team from the University of Illinois at Chicago’s Industrial Assessment Center to look at the plant’s energy usage and make recommendations for increased efficiency. By installing new lighting and locking in a two-year contract for electricity with a new provider, Mellish & Murray cut its electricity costs by about 30 percent.

This summer, LaVezzi spent $60,000 on new lighting and replaced air compressors at a cost of $72,000. The improvements should save $30,000 a year.

“New technology and productivity continue to make big cost reductions,” said Ralph Keller, president of the Alliance for Manufacturing Excellence. “That’s why the small manufacturers are doing well. They’re close to the customer. They’re nimble and flexible, and they can configure things to order for customers, where the manufacturers overseas are not.”

With the growth has come new jobs. Mellish & Murray has increased its head count by 10 percent in the past few years, to about 50, even while adding new equipment that reduces the amount of labor required, Murray said.

The company’s growth stems from diversification into new, value-added products and services. The 114-year-old sheet-metal fabricator offers full-product manufacturing of metal cabinetry for schools, hospitals and other institutions, from fabrication to painting, assembly and drop-shipping, Murray said.

“We’re a one-stop shop,” she said.

The company is competing head-on with contract manufacturers in China. But without long-distance shipping, Mellish & Murray can offer a shorter cycle time, and customers can carry less inventory.

“We’ve had a tremendous amount of bidding activity for people who might have gone overseas and are re-evaluating that,” Murray said.

The company began diversifying in 1985, when W.W. Grainger decided to manufacture its own products, pulling its account from Mellish & Murray. Besides scouting for new metal-fabrication customers, Mellish & Murray purchased a manufacturer of strobe lights and launched a new division, Aeroflash Signal. It makes the lighting for general aviation aircraft and school buses.

Diversifying business

About the same time, Murray’s husband was diversifying his family-owned business. Recognizing that the motion picture industry was going through major changes, LaVezzi Precision began targeting medical-equipment customers looking for quality components close to home. After a few lean years, sales picked up, generated by repeat business as well as increased marketing and word of mouth.

LaVezzi’s workforce totals 75, up from 50 five years ago, and it is recruiting for five machinists, Kremer said.

Ideally, the company looks for workers with a minimum of five years experience, but increasingly it has been supplementing less experience with training, Kremer said. It also has an employee-referral program, offering workers $1,000 if they bring in a qualified employee for a highly skilled job.

Wages are competitive, with machinists’ jobs typically paying $70,000 to $100,000, Kremer said. Yet the candidate pool is slim because of a misperception that manufacturing is dead.

“We want to expand our customer base but we are pretty much at maximum capacity,” he said. “We can’t grow without good help.”

mindingyourbiz@gmail.com

Made (again) in America

The rising cost of labor and shipping abroad are driving manufacturing back to the U.S. So are the logistics of dealing with far-flung suppliers.

By Stephanie N. Mehta, global editor

September 11, 2008: 12:34 PM EDT

NEW YORK (Fortune) — Talk of a reverse migration of manufacturing from China to the U.S. has been buzzing across union halls and factory floors, corporate boardrooms and Wall Street.

The cost of shipping outsourced goods from China to U.S. customers has doubled in just two years thanks to high oil prices, and labor costs in China are rising sharply.

“There’s a shortage of technical and managerial talent,” reports Anand Sharma, CEO of TBM Consulting Group. “To attract managers Chinese companies are talking about salary increases of 15% to 30% year-over-year.”

Thomasville Furniture and Exxel Outdoors, a maker of camping gear, have both said they now are making products in the U.S. that they once outsourced to China; both have attributed the move to the soaring cost of transporting goods.

But other longtime outsourcers, such as Regal Ware Inc., a 500-employee maker of high-end cookware (sets go for as much as $4,000), have discovered that manufacturing abroad has another drawback: it isn’t nearly as efficient as they had hoped.

“We either had too much inventory, or not enough” of the products Regal Ware outsourced to China, says Jeffrey Reigle, CEO of the Kewaskum, Wisc.-based company. “We figured there had to be a better way.”

The better way, it turns out, proved to be right under his nose, at two Wisconsin plants where Regal Ware has produced stainless steel pots and pans for more than 50 years.

Cheap isn’t everything

As part of a review of its manufacturing processes, Regal Ware managers decided they could solve inventory woes and serve customers better by largely abandoning their 10-year effort in China. (The company will continue to go offshore for kitchen items that its U.S. plants don’t already have the machinery to make, such as pasta strainers.)

Cheap isn’t everything. To be sure, Chinese suppliers don’t have to worry about a wholesale exodus of customers. China’s trade surplus in July, for example, grew 4%, and export growth climbed almost 27%.

And plenty of manufacturers will continue looking for ever cheaper places to produce. In fact, as the cost of doing business in China rises, many companies – including Chinese firms – are shifting their production to less expensive markets, such as Vietnam.

But Regal Ware’s experience suggests that companies need to think beyond simply chasing the lowest cost supplier. CEO Jeffrey Reigle says the main reason for bringing production home was getting better control of the supply chain.

The Lunar New Year holiday, for example, posed an annual challenge: Factories in China typically shut down for several days around the holiday and workers stream to their home provinces. Inevitably, some workers opt to stay home, forcing factories to spend valuable time restaffing.

“It was always a bit of a nightmare trying to juggle around the holiday,” Reigle recalls.

About three years ago, the company, with the guidance of consultants TBM, started evaluating its operations to become more efficient. A particular concern was how long it was taking to deliver cookware to customers. The overseas manufacturers emerged as a key bottleneck.

Since the company brought production home earlier this year, delivery times to one major customer, Reigle says, have gone from 30 to 60 days to as little as 24 to 48 hours. “We can be much more flexible when we have a supply chain we control,” he says. Because of other strides in efficiency it’s made, Regal Ware hasn’t had to ramp up staffing yet.

Reigle declined to discuss how the shift in manufacturing has affected profits. But he cited the example of one customer that orders stock from Regal Ware but also buys directly from Chinese-based manufacturers. The customer says Regal Ware’s prices are 8% to 10% higher than buying direct from China, but that its cash flow from Regal Ware products has increased 10% partly because the seller can turn over inventory more quickly.

Regal Ware’s heightened efficiency has freed management to seek new sales opportunities. Reigle just returned from a trip to China, of all places, where he says he secured an order with a Chinese direct marketing company.

“We will be shipping American-made cookware to China by the end of September.” he says. He adds with a laugh: “Talk about man bites dog.” To top of page